Certificate IV in Marketing

ABOUT THE COURSE

This qualification reflects the role of individuals who use well-developed marketing skills and a broad knowledge base in a wide variety of marketing contexts. They may provide leadership and guidance to others with some limited responsibility for output of other, however they are typically reporting to a more senior marketing practitioner. Depending on the units selected to form the qualification, candidates may complete a generic marketing qualification or specialise in direct marketing, public relations or international marketing.

Entry Requirements:

Grade 12 or

Grade 10 with IBS Certificate III in Business

Registration & Duration:

Registration is open all year round. This course is a 6 months course which include lectures, practicals, job training and industry visits. There are several batches that commence at different times during the first 6 months of the year.

Course Fee:

K5 000 Plus K200 Registration Fee

Further Studies / Pathway:

  • IBSUNIVERSITY

BACHELOR OF BUSINESS & MANAGEMENT

DIFFERENT STAGES & UNITS

This course has 12 units selected to meet workplace outcomes, local industry requirements and those of this qualification.

STAGE

UNITS

1

CIB150101 Participate in OHS processes

CIM160401 Profile the market

CIA160402 Use computer application in business

2

CIM160409 Make a presentation

CIM160404 Undertake marketing activities

CIM160405 Design and develop an integrated marketing communication plan

3

CIM160406 Market goods and services internationally

CIM160410 Address customer needs

CIM160407 Develop Product Knowledge

4

CIM160402 Analyze consumer behaviour for specific market.

CIM160408 Perform Media Calculation

CIM160403 Conduct market research