Bachelor of Marketing

This course provides students with the knowledge and skills to become marketing professionals in a range of industries and organisations.

DURATION:
3 years (full time)

Categories

australian , degree , marketing

This course provides students with the knowledge and skills to become marketing professionals in a range of industries and organisations. The Bachelor of Marketing at Southern Cross University, Australia is offered face-to-face at IBSUniversity under an Educational Collaboration Agreement.

This course is comprised of 24 units, each designed to build your capabilities in the areas mentioned above. The structure is aligned with workplace outcomes and local industry requirements.

Year 1 – Semester 1

COM00207 Communication in Organisations
LAW10177 Introduction to Business Law of PNG
MNG10247 Managing Organisations
MAT10706 Quantitative Methods in Economics

Year 1 – Semester 2

EDU10010 Language and Learning Skills in your Discipline
ECO10250 Economics for Decision Making
MKT00075 Marketing Principles
ACC10707 Accounting for Business

Year 2 – Semester 1

SOC10236 Applied Ethics & Sustainability
MAT10251 Statistical Analysis (MAT10706)
MNG10713 Understanding the Business Environment (MNG10247 & 3 Units )
MKT00102 Consumer Behaviour (MKT00075 & 3 Units)

Year 2 – Semester 2

FIN10708 Finance and Investment for Business (ACC10707)
LAW10178 Company Law of PNG (LAW10177)
MKT10723 Marketing Communication (MKT00075 & 3 Units)
MKT10724 Service Marketing (MKT00075 & 3 Units)

Year 3 – Semester 1

MNG01104 Competitive Strategy
MKT10726 Social Marketing (MKT00102 & 11 Units)
MKT00106 Marketing Research (MKT00192 & MAT10251)
ISY10209 Web Development 1

Year 3 – Semester 2

MNG00314 Entrepreneurship and Innovation
MKT10727 Digital Marketing (MKT00102 & 11 Units)
MKT00150 Global Marketing (MKT00075 & 3 Units)
ISY10058 Electronic Commerce Systems

*Units in brackets are prerequisites.

Course duration: 3 years (full time)​
Entry requirements: Grade 12 students applying for the SCU Bachelor of Marketing need a score of 3.8 for entry. The score is an average of their best five Year 12 subjects (must include language and literature).

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