Certificate 4 in Marketing

This qualification reflects the role of individuals who use well-developed marketing skills and a broad knowledge base in a wide variety of marketing contexts.

DURATION:
Six months (full time)

Categories

certificate , marketing

This qualification equips students to use well-developed marketing skills and a broad knowledge base in a wide variety of marketing contexts. Graduates can expect some responsibility in their role, however they are typically reporting to a more senior marketing practitioner.

Structure:

  • Face-to-face lectures
  • Practical classes
  • Job training
  • Industry visits

Continuing students with an IBS Certificate III in Business are awarded three (3) units advance standing, as well as a discount on their course fees.

This course is comprised of 12 units, each designed to build your capabilities in the areas mentioned above. The structure is aligned with workplace outcomes and local industry requirements. 

Stage 1

CIB150101   Participate in OHS processes

CIA160402   Use computer application in business

CIM160401   Profile the market

Stage 2

CIM160409   Make a presentation

CIB150308   Design and produce business documents

CIM160405   Design and develop an integrated marketing communication plan

Stage 3

CIM160410   Address customer needs

CIA150204   Perform financial calculations

CIB150412   Promote products and services

Stage 4

CIM160402   Analyze consumer behaviour for specific markets

CIM160403  Conduct market research

CIM160406   Market goods and services internationally

Course Duration:   6 Months (full time)

Entry Requirements:   Grade 12 or Grade 10 with IBS Certificate 3 in Business

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